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KNOXVILLE, Tenn. (WATE) — Hundreds of people flocked to McKay’s bookstore in Knoxville during the store’s 50th anniversary event on Tuesday, but the summer heat resulted in more than 20 people needing help from first responders.

The Knoxville Fire Department shared that 23 people at the store were treated for various heat-related emergencies, and three of those individuals were transported to a hospital.

According to the fire department, there was an excess of more than 500 people in the parking lot around 5 p.m., but store management decided to close the event.

McKay’s has been advertising it’s “Ultimate McKay’s Road Trip” in honor of the chain’s 50th anniversary. During the road trip, each location is offering unique stamps inside a road trip passport. For each stamp, McKays is offering a prize. Book lovers who collect all five stamps will also receive $800 in McKay’s trade credit.

McKay’s Books in Knoxville posted on Facebook that due to the high demand, anyone in line or about to arrive at the Knoxville store should move on to their next stop. The store added that the next store would honor the stamp those who were unable to get in Knoxville.

Earlier in the day, McKay’s Books in Knoxville shared that the road trip deadline was extended to midnight.

In total, the “Ultimate McKay’s Road Trip” is more than 550 miles long and would take nearly nine hours to complete, according to Google Maps.

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